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According to shopperTrak one of the reasons why the 2012 black Friday sales dipped in comparison with previous years, was because many shoppers skipped the line and shopped on-line. A similar report showed that Cyber Monday shopping of the same year rose by 15% in comparison to previous years. These reports show that lots of shoppers are opting to shop on-line.

They are many people that are still hesitant shopping on-line especially searching for clothing on-line. Their reason being that they would prefer to first wear the clothing item, to be sure it fits them, before they are able to take the dress or clothing item home. This is definitely a very good reason. In spite of all the conveniences of on-line shopping, on-line shoppers buy every product on good faith that the description of each product is "since it is". On-line retailers especially on-line clothing store owners make a conscious effort to ensure that every on-line shopper who shops in their on-line store(s) has a very good shopping experience. They always provide very good images and detailed descriptions of each clothing item such as; colors and sizes of women’s dresses, ladies church suits, pants,women’s tops and blouses, men’s suits, men’s dress shirts, and other men’s clothing items. Exactly the same information can be acquired for infants’ and kids’ clothing. As well as complete description of each clothing item, on-line clothing stores give information regarding the material that every clothing item is manufactured out of such as; cotton (as in cotton t-shirts, cotton dress shirts), or polymer as in (polymer sweatshirts), or leather (as in leather scooter jackets), organic materials as in (organic baby dresses or organic baby blankets) and any other information that provides good and detailed description of the clothing item involved. The detailed information provided to customers on every clothing item helps them to choose if they will choose the clothing item or not.

Use Sizing Charts to Choose Clothing Sizes

Besides providing information on the available colors and sizes of each clothing type, on-line clothing retailers post sizing charts for every clothing they sell. These sizing charts guide customers on how best to determine how big is clothing they would like to buy.

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Different fashion designers have different sizing formats. One sizing format for women’s clothing has three main size groups; petit, regular, and women. Each one of these three main size groups has sub-sizes such as; petit small (S), petit medium (M), petit large (L). Similar sub-sizes are available for regular and women size groups. Other designers use sizing format such as; extra small (XS), small (S), medium (M), large (L), extra large (XL), 2XL, 3XL, 4XL, 5XL, 6XL. Similar sizing formats are for sale to men’s clothing, infants’ and kids’ clothing. Whatever the sizing format a designer uses, the chart is definitely available to guide the customer on how to choose appropriate size which will fit her/him or the kid without first wearing the clothing to ascertain its fitness.

On-Line Shoppers Get access to Variety of Designs and styles

One of the advantages of searching for clothing on-line is that on-line shoppers have the "whole world as a retail center". A shopper could make selections from different stores and in addition from a variety of styles and designs. There are numerous new clothing styles and designs that may not be easily available in brick and mortar stores in a person’s immediate locality, but on-line shoppers have quick access to these products from the comfort of their homes. For instance in one on-line store, a shopper will get a number of men’s casual shirts, men’s fashion suits, or European modern style suits, Italian designed suits, denim suits, linen suits, men’s tuxedo, men’s business wear, men’s dress shoes and many other types of men’s clothing, including boys’ suits, and boy’s dress shirts.

On-line Shoppers Save Money and Time

The most interesting section of shopping on-line besides convenience is low charges for most clothing items bought on-line. Every on-line shopper enjoys the reduced price they pay for nearly every clothing item bought on-line as compared to prices of the same clothing item bought from offline stores. The reason for the huge price differences between clothing bought on-line and the ones bought from brick and mortar stores is that many small on-line retailers do not keep large inventory of the clothing they sell, nor pay store rents, nor mortgage. On-line retailers spread the savings they make by not keeping large inventory and store rents to their on-line customers, therefore making every clothing item an excellent bargain for their customers. Aside from the low prices paid for the clothing items, on-line shoppers save money on gas that would have been used to travel to offline stores. In addition they save time, rather than sitting on line they work with a fraction of the time to find the items they want and make payment for them very quickly. These items are often delivered at their door steps at no shipping and handling cost.

On-Line Shoppers Make Informed Decision before Buying

Shopping for clothing online is a great way to guide against "spontaneous buying" or shopping addiction. Many people who shop in offline stores often buy "spontaneously". They gather clothing without a second thought, like asking themselves if they actually need the clothing they are removing the shelves. This is the reason why lots of people make return visit to the stores so that you can return the clothing items they had bought. Shopping on-line helps shoppers to steer against "shopping maniac", as a shopper in the comfort of his/her home has plenty of time to go through every clothing item and decide if he/she wants the clothing item or not. Additionally it is a good check/incentive to read the retailer’s return policy before completing any on-line transaction in that way an on-line shopper makes an informed decision to buy or never to buy the clothing item in question.